Recently in Writing the Value Proposition Category

There's no correlation between how good your idea is and how likely your organisation will be to embrace it.

Seth Godin

Communication is about getting others to adopt your point of view, to help them understand why you're excited (or sad, or optimistic or whatever else you are.) If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report...

Seth Godin

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Seth Godin

Low price is a great way to sell a commodity. That's not marketing, though, that's efficiency.

Seth Godin

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Seth Godin