Recently in Technology Category

Thank you Stephen Conroy! Thank you so much for keeping my family safe. By announcing that your new internet filter is a measure "to improve the safety of the internet for families", I feel reassured that you only have my, and my daughter's, best interests at heart.

I just have a comment - I didn't know the internet wasn't safe!

Have you ever known someone who gives a pet name to their car and talks about it as if it was a real person? If you're like me, you think they're slightly kooky for imbuing a pile of machinery with a personality and building an emotional attachment with it. But many businesses continue to expect all their customers to be equally illogical by expecting them to form relationships with a brand while only providing them with automated machinery in return.

I love it when popular culture memes slide over into the general lexicon. One such word that seems to be making the transition from fiction to fact is 'borg'. Just recently, I've come across the word a couple of times - not in reference to the Star Trek villains, but as a descriptive word aimed at large companies.

Part of the fun of working and writing in the tech industry is the speed of change. The rapid pace of technological development means there are always new trends to watch, new issues to discuss and new problems to ponder. But in watching and commenting on all this evolution, I am constantly struck at how there is a delay between the development of new technology and the understanding of how consumers will use it. It's as if business refuses to look ahead and think creatively, always taken by surprise when a new technological marvel threatens their business models.