March 2010 Archives

If you were somehow able to fire a virtual gun at Twitter, chances are you'd hit a social media consultant. Some of you may already be picking up the gun based on that promise, but wait - I'm making a point here. These consultants, marketing experts, tech journos, media geeks, futurists and other whatchamacallits (and I count myself among them, so watch it with that firearm) base their authority on advising brands and businesses on how to manage social media. So what happens when these same people don't behave the way they demand of their clients?