If the mark of a good product is being able to demonstrate its effectiveness, Mortein's long running Louie the Fly campaign is an interesting twist!
Louie the Fly has been popping up in their television commercials now for over fifty years. Like an insect Kenny from South Park, this superbug is struck down and killed by the power of Mortein every time - only to be resurrected, Lazarus-like, to continue his disease-spreading rampage in Australian kitchens in the next commercial to come along.
If I were to choose a fly spray, I'd pick the one where the bugs stay dead!
