A few more of my recent articles and contributions to Nett Magazine are now freely available online for those of you yet to pick up a copy. I haven't updated this blog with Nett articles for a while, so it's time to remind you all why I am so proud to be involved with it.
Last week, Nett won the Publishers Australia Bell Award for Best Custom Magazine and was also announced as runner up in the Best B2B category. We were ecstatic with the win, cementing our Best Magazine Launch gong from last year.
Awards aside though, the ongoing cycle of articles and publication continues on and here are some of my more recent contributions from issue 22.
A beginner's guide to relevance
A couple of years ago I was a rail commuter, spending hours each day on trains and in stations. It wasn't unusual to walk through the ticket barrier to be accosted by promotional models handing out flyers for something or other completely forgettable. After all, at that uncivilised time of the morning I'm more focused on getting where I need to be at a time that won't earn me scorn, on a public transport network designed to thwart me. Are morning commuters really in the best frame of mind to receive marketing for a new movie, clothing outlet, bank account?
An article for small business owners on how to target the right people with the right message more effectively, the article discusses various online marketing strategies on behalf of Netregistry.
Not all conversations are markets
For many business owners, social media are what staff waste too much time on. For others, they're an opportunity to spruik their products and services to an engaged audience. However, both these attitudes can get you into trouble - with staff, customers and the general public - if you break the laws of the online community. The problem is, nobody knows exactly what those laws are.
Twelve communicators, marketers, consultants and business owners - including Mark Pesce (@mpesce), Stephen Collins (@Trib) Ian Lyons (@ianlyons) and myself - provide their own opinions on what is acceptable and what is unethical behaviour when marketing in social media.
Kickstart: A regional growth opportunity
Mackay-based Clare McFadyen wanted a website that listed shared accommodation for regional centres and couldn't find one - so she built her own. Our panel gives her some ideas to build up buzz and momentum.
The Kickstart panel - Zara Freedman of ZFWeb, Josh Mehlman (former Nett editor) and myself - advise Clare on how to build an audience to get her website off the starting blocks.
Plenty of reading there to keep you occupied for a bit - and don't forget that issue 24, the last for this year, goes on sale next Friday November 27th.
