It seems a month can't go by without another major conference. This time, it's the turn of the annual ADMA Forum, the expo of the Australian Direct Marketing Association, taking place this week from Wednesday July 8th to Friday July 10th.
The ADMA Forum has become one of the most engaging and informative marketing conferences in the calendar, and certainly goes much further than traditional direct marketing. These days, as much attention is given to online marketing, social media and email as it is to the ingenious ways some companies get advertising into your mailbox.
For me, this year's highlight is the keynote on Day One from Joseph Jaffe, President and Chief Interruptor of Crayon (US). He truly understands marketing as a conversation and has spearheaded much of the discussion on the new marketing world we find ourselves in.
I'll be there for most of the three days - only disappearing for a few hours on Wednesday to deliver my part of the webinar presented by Nett Magazine in conjunction with GoToMeeting Corporate - "Using Twitter to Gain a Competitive Advantage". You can still register for both the webinar and the ADMA Forum. If you spot me hanging around between sessions, come over and say hi.
