February 2009 Archives

Certain myths regarding how the law relates to the internet still seem to be highly prevelant, despite failing to stand up to any real scrutiny. Many people assume the law to be an unwelcome interference in the freedoms offered by the world wide web.

Remember the school yard? Remember how whenever there was a fight, every child from miles around would crowd in a circle, joining in one massive spectator sport? No other playground activity could attract as much attention, except maybe streaking naked past the staff room window with the headmaster's snapped-off car aerial in your hands.

In this new online world of social media, the fight rule also seems to apply. Controversy wins.

These days, it seems that absolutely anyone can declare themselves an online marketer and start advising clients on the intricacies of web marketing. All you need is a laptop and a phone line and you have access to most of the same tools and techniques the professionals use. Even better - you can pretend you understand them too.

Telly watching is changing. No news there; over the years there has been a steady move away from scheduled passive watching to time-shifted viewing on the device of your choice. TV viewing is no longer confined to the big screen in the lounge room but happens on the PC, the laptop, the mobile phone, iPod and PDA.

Is your company blog doomed to failure? The web is littered with the graveyards of failed corporate blogs that faded after a handful of poorly received posts. Others limp along as part of an approved marketing campaign, chewing resources but never quite returning the glowing response originally promised.