April 2008 Archives

Communication is about getting others to adopt your point of view, to help them understand why you're excited (or sad, or optimistic or whatever else you are.) If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report...

Seth Godin

Yes, after holding out and dismissing Twitter as a fad, I've finally relented and started my account.

Personally, I just didn't get it before. Warren Ellis first write about Twitter way back before it was leaped upon as the darling of the online marketing circuit, but a brief investigation convinced me that it was as unnecessary distraction.

With more and more blog posts appearing extolling the virtues of Twitter, I became interested again, but still cynical. After all, do I really want to add another intrusive social media past-time into my already cramped day?

But as more bloggers I admire sign up and evangelise, I'm beginning to feel there is a greater risk of being left behind.

The final nail in my cynicism was Patrick Altoft's post on Blogstorm this morning that explained how Twitter serves as a secondary subscription feed - driving traffic through to the site.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Seth Godin

Low price is a great way to sell a commodity. That's not marketing, though, that's efficiency.

Seth Godin

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Seth Godin