November 2007 Archives

With all the talk of Black Hats and White Hats in the world of Search Engine Optimisation, it's not hard to think of SEO as the domain of cowboys, fighting to seize dominance in the lawless settlement of the internet. So why has Search Engine Optimisation developed such a reputation?

Let's talk about the game of search engine love!

There still seems to be a perception of SEO as the domain of smooth talking rogues, taking advantage of search engines with tricks and charm instead of substance. What is it about search engine optimisation that has so many online marketing practitioners defending their honour amongst all this talk of black hats and white hats? Will my website respect your search engine in the morning?